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coconut chocolate
Worth a lookShows low returns (0.1%), but soft demand (-15.5% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Review moat
Good706.07avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£344K£344K/yr · 558K searches
Price range
Okay£1.35–£20.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£8.88avg listing price — sweet spot $15–$100
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-15.5%90-day search growth — must beat 0% to launch