66
cocoa powder
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Great£1.7M£1.7M/yr · 1.3M searches
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Avg price
Good£13.70avg listing price — sweet spot $15–$100
Price range
Good£3.17–£28.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,656.37avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-32.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand