60
cocktail
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great279.21avg incumbent reviews — the moat a new listing must climb
Brand share
Great60%top-5 brand share — no brand owns this niche
Growth
Good+53.8%90-day search growth — must beat 0% to launch
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Good£2.10–£31.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.29avg listing price — sweet spot $15–$100
Market size
Okay£202K£202K/yr · 663K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale