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cocktail napkins
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Brand share
Great45%top-5 brand share — no brand owns this niche
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Review moat
Great363.62avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Great39%top-5 click share — an open shelf
Price range
Good£2.39–£39.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+16.9%90-day search growth — must beat 0% to launch
Avg price
Okay£9.10avg listing price — sweet spot $15–$100
Market size
Bad£59K£59K/yr · 67K searches
Signals No Dominant Brand