41
cloves
Skip itPrices mostly outside the sweet spot ($2.07–$11.81) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.8%search→purchase rate — share of searches ending in a sale
Review moat
Good1,134.8avg incumbent reviews — the moat a new listing must climb
Market size
Good£280K£280K/yr · 291K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-18.3%90-day search growth — must beat 0% to launch
Avg price
Bad£5.75avg listing price — sweet spot $15–$100
Price range
Bad£2.07–£11.81cheapest to priciest tracked listing — scored on the share inside $15–$100