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clothes freshener spray
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Market size
Good£691K£691K/yr · 838K searches
Review moat
Good1,186.31avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£1.13–£22.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-3.4%90-day search growth — must beat 0% to launch
Avg price
Bad£8.21avg listing price — sweet spot $15–$100
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand