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cleaning products
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Brand share
Great56%top-5 brand share — no brand owns this niche
Market size
Good£553K£553K/yr · 2.4M searches
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£0.77–£24.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+9.5%90-day search growth — must beat 0% to launch
Review moat
Bad10,185.65avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.54avg listing price — sweet spot $15–$100