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cleaning bundle
Skip itSoft demand (-15.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,098.3avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.56avg listing price — sweet spot $15–$100
Price range
Okay£5.23–£21.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Market size
Bad£75K£75K/yr · 260K searches
Growth
Bad-15.2%90-day search growth — must beat 0% to launch