47
cinnamon gum
Skip itSoft demand (-19.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Avg price
Good£13.95avg listing price — sweet spot $15–$100
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Price range
Good£3.78–£30.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,780.5avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Bad£63K£63K/yr · 86K searches
Growth
Bad-19.3%90-day search growth — must beat 0% to launch