63
cider
Launch itA $1.1M/yr market growing +67.2% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Great£1.1M£1.1M/yr · 1.5M searches
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Review moat
Great425.36avg incumbent reviews — the moat a new listing must climb
Growth
Great+67.2%90-day search growth — must beat 0% to launch
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.38avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad£2.52–£17.89cheapest to priciest tracked listing — scored on the share inside $15–$100