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cholesterol
Skip itSoft demand (-15.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Review moat
Great413.38avg incumbent reviews — the moat a new listing must climb
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Price range
Okay£3.79–£19.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.85avg listing price — sweet spot $15–$100
Market size
Bad£77K£77K/yr · 78K searches
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-15.7%90-day search growth — must beat 0% to launch