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chocolates for party bags
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great201.65avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£1.10–£26.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£187K£187K/yr · 372K searches
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-18.3%90-day search growth — must beat 0% to launch
Avg price
Bad£5.85avg listing price — sweet spot $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand