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chocolate tubs
Worth a lookShows low returns (0.1%), but soft demand (-16.0% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great265.54avg incumbent reviews — the moat a new listing must climb
Price range
Great£2.74–£58.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great39%top-5 click share — an open shelf
Avg price
Good£12.61avg listing price — sweet spot $15–$100
Market size
Okay£241K£241K/yr · 554K searches
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-16.0%90-day search growth — must beat 0% to launch