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chocolate spread
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible17.2%search→purchase rate — share of searches ending in a sale
Market size
Good£552K£552K/yr · 578K searches
Price range
Okay£1.84–£25.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,595.86avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-20.3%90-day search growth — must beat 0% to launch
Avg price
Bad£5.56avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand