45
chocolate shaker
Skip itPrices mostly outside the sweet spot ($1.95–$11.74) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Review moat
Great361.25avg incumbent reviews — the moat a new listing must climb
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Bad£67K£67K/yr · 96K searches
Avg price
Bad£5.64avg listing price — sweet spot $15–$100
Growth
Bad-24.3%90-day search growth — must beat 0% to launch
Price range
Bad£1.95–£11.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier