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chocolate orange
Skip itSoft demand (-33.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great277.06avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Price range
Good£1.02–£29.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£284K£284K/yr · 603K searches
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.20avg listing price — sweet spot $15–$100
Growth
Bad-33.1%90-day search growth — must beat 0% to launch