30
chocolate milk
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible18.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,858avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-7.3%90-day search growth — must beat 0% to launch
Avg price
Bad£2.79avg listing price — sweet spot $15–$100
Market size
Bad£30K£30K/yr · 59K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£1.24–£6.26cheapest to priciest tracked listing — scored on the share inside $15–$100