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chocolate hampers
Skip itSoft demand (-40.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great446.93avg incumbent reviews — the moat a new listing must climb
Avg price
Great£14.94avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good£7.76–£32.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Bad£23K£23K/yr · 59K searches
Growth
Bad-40.4%90-day search growth — must beat 0% to launch