65
chocolate hamper
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great24%top-5 click share — an open shelf
Brand share
Great49%top-5 brand share — no brand owns this niche
Market size
Great£1.1M£1.1M/yr · 1.9M searches
Price range
Good£1.63–£41.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.30avg listing price — sweet spot $15–$100
Review moat
Good1,131.43avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-33.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand