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chocolate footballs
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great138.37avg incumbent reviews — the moat a new listing must climb
Growth
Great+88.0%90-day search growth — must beat 0% to launch
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£8.23avg listing price — sweet spot $15–$100
Market size
Bad£71K£71K/yr · 127K searches
Price range
Bad£1.07–£15.37cheapest to priciest tracked listing — scored on the share inside $15–$100