59
chocolate coins
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great106.04avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Brand share
Great59%top-5 brand share — no brand owns this niche
Market size
Good£346K£346K/yr · 422K searches
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.38avg listing price — sweet spot $15–$100
Price range
Okay£2.49–£23.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-39.6%90-day search growth — must beat 0% to launch