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chocolate chips
Worth a lookShows low returns (0.0%), but soft demand (-26.5% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Price range
Good£1.49–£48.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good776.68avg incumbent reviews — the moat a new listing must climb
Market size
Good£464K£464K/yr · 338K searches
Avg price
Good£12.89avg listing price — sweet spot $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-26.5%90-day search growth — must beat 0% to launch