39
choc
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Market size
Good£566K£566K/yr · 1.3M searches
Price range
Good£0.86–£29.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,138.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.18avg listing price — sweet spot $15–$100
Competition
Bad82%top-5 click share — a locked-up shelf
Growth
Bad-22.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand