40
chilli
Skip itPrices mostly outside the sweet spot ($0.40–$5.61) — this niche doesn't clear our bar today.
Conversion
Incredible24.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good704.25avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£84K£84K/yr · 252K searches
Growth
Bad-10.6%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
Avg price
Bad£1.37avg listing price — sweet spot $15–$100
Price range
Bad£0.40–£5.61cheapest to priciest tracked listing — scored on the share inside $15–$100