40
chicken salt
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Review moat
Great500avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.74avg listing price — sweet spot $15–$100
Market size
Okay£119K£119K/yr · 96K searches
Growth
Bad-2.3%90-day search growth — must beat 0% to launch
Price range
Bad£5.42–£16.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand