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chicken bouillon powder
Skip itSoft demand (-39.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Review moat
Great394.16avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Avg price
Good£12.21avg listing price — sweet spot $15–$100
Price range
Okay£0.92–£20.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£89K£89K/yr · 69K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Growth
Bad-39.8%90-day search growth — must beat 0% to launch