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chia seeds organic
Skip itSoft demand (-24.5% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible19.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Good£462K£462K/yr · 238K searches
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Review moat
Okay3,278.75avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.78avg listing price — sweet spot $15–$100
Price range
Bad£2.88–£18.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad77%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-24.5%90-day search growth — must beat 0% to launch