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chew sweets
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Review moat
Good579.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Avg price
Bad£5.68avg listing price — sweet spot $15–$100
Market size
Bad£43K£43K/yr · 77K searches
Price range
Bad£0.66–£15.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand