42
chestnuts
Skip itSoft demand (-29.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Review moat
Good694.35avg incumbent reviews — the moat a new listing must climb
Price range
Good£1.03–£44.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.90avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Market size
Bad£80K£80K/yr · 87K searches
Growth
Bad-29.5%90-day search growth — must beat 0% to launch