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cheez its
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.8%search→purchase rate — share of searches ending in a sale
Price range
Good£1.37–£44.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,225avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.05avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£112K£112K/yr · 64K searches
Growth
Bad-14.1%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier