43
cheese spread
Skip itPrices mostly outside the sweet spot ($1.05–$12.59) — this niche doesn't clear our bar today.
Conversion
Incredible20.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good612.91avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£77K£77K/yr · 157K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
Avg price
Bad£2.36avg listing price — sweet spot $15–$100
Price range
Bad£1.05–£12.59cheapest to priciest tracked listing — scored on the share inside $15–$100