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cheese puffs
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good574.82avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£12.35avg listing price — sweet spot $15–$100
Price range
Bad£1.04–£18.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£74K£74K/yr · 114K searches
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-21.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand