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cheese making kit
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great£19.60avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Great£8.80–£34.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,203.46avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-13.6%90-day search growth — must beat 0% to launch
Market size
Bad£43K£43K/yr · 56K searches
Brand share
Bad97%top-5 brand share — brand-locked demand