65
cheese hamper
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible£24.52avg listing price — sweet spot $15–$100
Price range
Great£10.96–£49.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great320.55avg incumbent reviews — the moat a new listing must climb
Market size
Good£831K£831K/yr · 813K searches
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+16.7%90-day search growth — must beat 0% to launch
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality