61
cheese board
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Avg price
Great£17.61avg listing price — sweet spot $15–$100
Review moat
Great453.33avg incumbent reviews — the moat a new listing must climb
Price range
Good£2.01–£47.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£321K£321K/yr · 945K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-11.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand