65
chardonnay
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible14.0%search→purchase rate — share of searches ending in a sale
Review moat
Great163.64avg incumbent reviews — the moat a new listing must climb
Price range
Great£4.40–£50.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£12.95avg listing price — sweet spot $15–$100
Market size
Okay£259K£259K/yr · 143K searches
Growth
Bad-8.4%90-day search growth — must beat 0% to launch