55
catering foil
Worth a lookShows low returns (0.2%), but a small market ($67K/yr) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,081avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.22avg listing price — sweet spot $15–$100
Price range
Okay£3.81–£25.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-4.8%90-day search growth — must beat 0% to launch
Market size
Bad£67K£67K/yr · 44K searches
Signals No Dominant Brand