39
caster sugar
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good558.54avg incumbent reviews — the moat a new listing must climb
Price range
Okay£1.26–£22.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£124K£124K/yr · 100K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.4%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Avg price
Bad£6.16avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand