45
casserole mix
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Great22%top-5 click share — an open shelf
Review moat
Great363.89avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Price range
Good£0.31–£30.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£57K£57K/yr · 267K searches
Growth
Bad-32.2%90-day search growth — must beat 0% to launch
Avg price
Bad£3.16avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand