54
carpet freshener
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($0.96–$12.51) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Market size
Good£596K£596K/yr · 837K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,689.96avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Bad-1.7%90-day search growth — must beat 0% to launch
Avg price
Bad£5.31avg listing price — sweet spot $15–$100
Price range
Bad£0.96–£12.51cheapest to priciest tracked listing — scored on the share inside $15–$100