44
caramel
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Avg price
Great£18.08avg listing price — sweet spot $15–$100
Price range
Great£2.32–£82.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great452.42avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£87K£87K/yr · 46K searches
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad99%top-5 brand share — brand-locked demand