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caramel eggs
Skip itSoft demand (-84.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great202.71avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great£18.57avg listing price — sweet spot $15–$100
Price range
Good£1.92–£44.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand
Market size
Bad£19K£19K/yr · 64K searches
Growth
Bad-84.9%90-day search growth — must beat 0% to launch