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caramel drizzle
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good897.15avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.00–£20.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Growth
Bad-3.3%90-day search growth — must beat 0% to launch
Avg price
Bad£7.23avg listing price — sweet spot $15–$100
Market size
Bad£68K£68K/yr · 74K searches
Brand share
Bad97%top-5 brand share — brand-locked demand