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caputo yeast
Skip itA concentrated shelf (top 5 take 93% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Review moat
Good718.38avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.81–£25.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.49avg listing price — sweet spot $15–$100
Market size
Bad£50K£50K/yr · 69K searches
Growth
Bad-27.0%90-day search growth — must beat 0% to launch
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
Signals Low Review Barrier