47
capers
Skip itPricing outside the sweet spot ($6.20 avg) — this niche doesn't clear our bar today.
Conversion
Incredible25.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great263.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+10.2%90-day search growth — must beat 0% to launch
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Price range
Bad£1.64–£18.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£78K£78K/yr · 50K searches
Avg price
Bad£6.20avg listing price — sweet spot $15–$100
Signals Low Review Barrier