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44

candied fruit

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A small market ($11K/yr) — this niche doesn't clear our bar today.

Market size 3Growth 11Conversion 26Competition 47Returns 100Price range 66Avg price 63Brand share 42Review moat 88Quality gap 68

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great230.5

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good£5.12–£34.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£13.57

avg listing price — sweet spot $15–$100

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-28.0%

90-day search growth — must beat 0% to launch

Market size

Bad£11K

£11K/yr · 40K searches