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Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 42Growth 22Conversion 79Competition 11Returns 99Price range 95Avg price 95Brand share 8Review moat 78Quality gap 23

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible£34.28

avg listing price — sweet spot $15–$100

Price range

Incredible£16.76–£46.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.9%

search→purchase rate — share of searches ending in a sale

Review moat

Great449

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£219K

£219K/yr · 81K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-6.7%

90-day search growth — must beat 0% to launch

Competition

Bad87%

top-5 click share — a locked-up shelf

Brand share

Bad97%

top-5 brand share — brand-locked demand