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camomile tea
Skip itSoft demand (-27.0% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible20.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good1,162.23avg incumbent reviews — the moat a new listing must climb
Market size
Good£355K£355K/yr · 244K searches
Price range
Okay£1.53–£21.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.26avg listing price — sweet spot $15–$100
Growth
Bad-27.0%90-day search growth — must beat 0% to launch