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cakes and desserts
Skip itPricing outside the sweet spot ($2.59 avg) — this niche doesn't clear our bar today.
Conversion
Incredible24.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good573.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Okay£117K£117K/yr · 188K searches
Growth
Bad-10.2%90-day search growth — must beat 0% to launch
Price range
Bad£0.86–£16.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
Avg price
Bad£2.59avg listing price — sweet spot $15–$100