65
cake
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.0%search→purchase rate — share of searches ending in a sale
Competition
Incredible18%top-5 click share — an open shelf
Review moat
Great412.28avg incumbent reviews — the moat a new listing must climb
Market size
Great£1.0M£1.0M/yr · 2.8M searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Okay£1.01–£22.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-6.6%90-day search growth — must beat 0% to launch
Avg price
Bad£2.69avg listing price — sweet spot $15–$100